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Lead tracking and routing, sales pipeline management, workflow automation, agent onboarding, quoting, data analytics, and commission management.
Software that tracks and distributes sales leads, monitors follow-up activities, and measures conversion rates across distribution channels.
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Multi-channel lead capture Ability to collect leads from multiple sources such as web forms, email, call center, social media, and third-party partners. |
Platform supports lead capture from web forms, agent entry, and integrations, covering multi-channel. | |
API-based lead ingestion Support for receiving leads via APIs from external systems or aggregators. |
API-based ingestion is a core capability; referenced in product integrations. | |
Bulk lead import Upload or import large batches of lead data at once (e.g., via CSV, Excel). |
Bulk import via CSV/XLS supported for onboarding and mass data loads (seen in onboarding/documentation). | |
Duplicate detection System identifies and flags duplicate leads upon entry. |
Duplicate lead detection is a standard feature; referenced in lead management/quality control. | |
Lead validation Automatic checks for data completeness and quality (e.g., valid phone/email). |
Lead validation (e.g., fields, email, phone) mentioned in onboarding and data integrity features. | |
Data enrichment Ability to automatically enrich leads with additional data (e.g., demographics). |
Platform advertises automatic data enrichment and integration with third-party data sources. | |
Lead source tracking Captures and reports where each lead originated from. |
Lead source tracking is explicitly mentioned in sales analytics and reporting. | |
Time to lead creation Time required from lead arrival to being recorded in the system. |
No information available | |
Lead assignment rules Customizable rules for how leads are distributed to agents/agencies. |
Custom assignment rules described under 'lead routing and workflow automation.' | |
Real-time lead notification Notifies agents immediately when a new lead is assigned. |
Real-time lead notifications to agents upon assignment featured in marketing/sales materials. | |
Manual lead entry Allows users to enter leads manually via a data entry interface. |
Manual lead entry is included for agent onboarding and sales ops. |
Round-robin assignment Leads are automatically distributed evenly among available agents. |
Round-robin assignment among agents is called out as an available distribution method. | |
Priority-based assignment Assignment based on lead scoring or business priority. |
Priority-based assignment or scoring referenced as part of workflow automation and lead prioritization. | |
Geo-location assignment Matching leads to agents/agencies based on location. |
Geo-location based assignment possible, per customization/advanced lead routing support. | |
Availability-based routing Considers agent/agency availability when distributing leads. |
Routing by availability (e.g., office hours, on-duty) is mentioned in advanced workflow options. | |
Reassignment capability Allows for leads to be reassigned manually or automatically if not actioned in set time. |
Reassignment of leads (manual or automated) is a feature for unworked or stale leads. | |
Assignment audit trail Tracks and logs all assignment and re-assignment actions. |
Audit logs for lead assignment; referenced in activity tracking and compliance features. | |
Max distribution per agent Maximum number of active leads assignable to a single agent concurrently. |
No information available | |
Custom assignment workflows Ability to design and implement bespoke assignment logic/workflows. |
Custom/bespoke assignment workflows via the workflow engine described. | |
Auto-escalation Automatic escalation of un-actioned leads after a designated time. |
Auto-escalation of inactive/unworked leads built into workflow automation. | |
Team assignment support Distributes leads to teams, not just individuals. |
Team assignment/routing (not just individual agents) included in documentation. | |
Assignment notifications Agents/agencies receive notifications upon lead assignment. |
Notifications on new assignments/lead actions for agents is indicated. |
Customizable lead statuses Define and configure multiple lead status stages (e.g., New, Contacted, Quoted, Converted, Lost). |
Customizable lead status stages (e.g., New, Contacted, Quoted) are part of tracking configurability. | |
Automated status updates System automatically updates status based on activity or integration with core systems. |
Status changes can occur automatically based on workflow triggers and agent activities. | |
Manual status change Allow users to manually update lead status. |
Manual status changes supported for agents via interface. | |
Activity timeline Chronological log of all activities/interactions with a lead. |
Activity timeline/audit of all interactions for each lead present. | |
Notes and attachments Support for storing notes and uploading documents to a lead's record. |
Notes and file attachments are referenced in the platform tour. | |
Follow-up tracking Track scheduled follow-ups and reminders for each lead. |
Follow-up and reminder tracking are included in workflow and agent actions. | |
Conversion status Track and flag whether a lead has been converted into a sale or client. |
Converted status and win tracking are part of sales pipeline management. | |
Reason capture for lost leads Capture reasons when a lead is marked as lost or dropped. |
Platform can capture reasons for lost/unsuccessful leads as part of agent workflow. | |
Lead age/aging reports Reports showing the age of leads in each status. |
Lead aging reports called out in analytics features. | |
Inactive lead detection Automated detection and flagging of leads that have not seen activity within a threshold. |
Inactive lead detection available via reporting and workflow. | |
Automated reminders/follow-ups System-generated reminders to follow-up with leads. |
Automated reminders and follow-ups through workflow automation included. |
Customizable dashboards Personalized graphical dashboards for agents, managers, and admin users. |
Dashboards for agents and managers are customizable for KPIs. | |
Pipeline reports Visualization of leads throughout the sales funnel. |
Pipeline reports (sales funnel visibility) included in performance analytics. | |
Conversion rate analytics Track and report lead-to-sale conversion rates. |
Conversion rate tracking and analytics with performance reporting. | |
Channel attribution Reports on conversion and performance by lead source/channel. |
Channel attribution available due to lead source tracking and reporting. | |
Agent/agency performance metrics Metrics and leaderboards for individual or group performance. |
Agent/agency performance leaderboards and metrics are featured. | |
Custom report builder Users can build and export custom reports. |
Custom report building and data export tools included. | |
Automated report scheduling Schedule and distribute regular reports via email. |
Users can schedule automated recurring reports. | |
Funnel drop-off analysis Analyze where leads are getting stalled or lost in the funnel. |
Funnel dropoff analysis shown as one of the dashboard/reporting capabilities. | |
Time to conversion Average time taken for a lead to be converted. |
No information available | |
Downloadable data exports Ability to export data in common formats (CSV, Excel). |
Exports support XLS/CSV download (data export for offline analysis). | |
Real-time analytics Access to live updated stats and charts. |
Real-time analytics for leads, sales, agent performance. |
CRM integration Native or API-based integration with major CRM systems. |
CRM integration options for Salesforce, Vertafore, AMS, etc., listed. | |
Core insurance system integration Integration with policy administration, claims, or underwriting platforms. |
Integration with core insurance systems referenced; automates quoting and policy workflow. | |
Telephony integration Connect with call center, dialing, and telephony solutions. |
Telephony/call center integrations listed as part of CRM/communication features. | |
Calendar integration Sync follow-ups and meetings with calendars (Google, Outlook, etc.). |
Calendar (Google/Outlook) integration described for meeting/follow-up management. | |
Email integration Connect with email providers to track communication and automate mailings. |
Email integration for outbound/inbound tracking and campaign support. | |
Third-party marketing automation Integrate with marketing automation tools/platforms. |
Integration to marketing automation platforms is referenced (eg. Salesforce Marketing Cloud, Hubspot). | |
Open API availability Provides open, documented APIs for custom integrations. |
Open API published for customer and partner integrations. | |
Webhook support Support for triggering outbound webhooks on events. |
Outbound webhooks/event triggers available for custom integration. | |
File exchange/FTP integration Support file-based imports/exports via SFTP/FTP. |
Support for SFTP/FTP file imports/exports possible for batch management. | |
Single sign-on (SSO) support Integration with enterprise identity providers for unified login. |
Single Sign-On supported for enterprise clients (see documentation). |
Responsive web interface UI adapts to all device sizes (desktop, tablet, mobile). |
Responsive web experience (desktop, tablet, mobile web) described. | |
Dedicated mobile app Native apps for iOS and Android for field agents. |
No information available | |
Multi-language support System is available in multiple regional languages. |
No information available | |
Customizable user dashboards Each user can personalize their dashboard view. |
User dashboards are customizable; each user role sees tailored KPIs. | |
Accessibility compliance Meets industry standards for accessibility (e.g., WCAG 2.1, ADA). |
No information available | |
Quick search & advanced filters Robust search and filtering for fast lead retrieval. |
Quick search and advanced filtering throughout the platform. | |
Bulk actions Perform actions (reassign, update status, etc.) on multiple leads at once. |
Bulk actions (update/delete/assign) shown in list views for admins. | |
In-app notifications Notifications and alerts delivered within the application interface. |
In-app notifications (bell icon, banners) present for assignments and action reminders. | |
User onboarding/tutorials Built-in guides to train new users or agents. |
Built-in user tutorials and onboarding tours offered to new users. | |
System response time Typical response time for user actions in the interface. |
No information available |
Automated task creation Tasks such as follow-ups are created automatically based on lead stage or inactivity. |
Automated task creation for follow-ups and other triggers built in. | |
Workflow builder Visual/no-code builder for defining custom workflows and automation. |
Visual/no-code workflow builder explicitly mentioned. | |
AI-based lead scoring Predictive scoring to prioritize leads most likely to convert. |
AI or rules-based lead scoring for prioritization is part of sales pipeline management. | |
Scheduled communications Auto-send emails/SMS/calls based on workflow triggers. |
Scheduled, automated communications (email/SMS) can be set up in workflow engine. | |
Drip campaign support Automated, staged multi-step communication workflows. |
Multi-step drip campaigns part of marketing/email suite. | |
Rule-based escalation Escalates leads to managers or reassigns based on set criteria. |
Rule-based escalations for lead management workflows. | |
Automated notifications User or manager alerts generated by workflow conditions. |
Automated notifications throughout various system workflows. | |
Lead nurturing flows Multi-touch automated nurture sequences. |
Lead nurturing flows with multi-step communication possible; mentioned as 'nurture and engage.' | |
Time-based triggers Workflow triggers based on specific time intervals. |
Workflows can include time-based triggers (ex: act if untouched for X days). | |
Custom webhooks/actions Workflow steps can make external API calls or trigger webhooks. |
Workflow engine allows for custom webhooks and external actions. |
Data encryption Lead data is encrypted at rest and in transit. |
All lead data encrypted in transit and at rest; called out for compliance. | |
Audit trails Comprehensive logging of all critical data access and changes. |
Extensive audit trails and logs indicated in compliance documentation. | |
Role-based access controls Permissions based on user roles; restrict access as needed. |
Role-based access configurable at platform and organization level. | |
GDPR/CCPA compliance System is compliant with major data privacy regulations. |
Product is listed as compliant with major data privacy laws (GDPR/CCPA). | |
Consent management Mechanisms to record and manage marketing consent from leads. |
Marketing consent management and consent tracking included as feature. | |
Data retention policies Configurable policies for how long data is retained. |
Configurable data retention policies mentioned for compliance support. | |
Field-level security Restrict who can see or edit specific data fields. |
Field-level security options available for sensitive fields. | |
Data masking Sensitive data is masked in reports and user interfaces as necessary. |
Data masking configurable for certain fields in reports/UI. | |
Secure data deletion Capabilities for verified, secure lead deletion from system. |
Secure, verified deletion workflow described for compliance. | |
Multi-factor authentication Support for 2FA or multi-factor authentication for user logins. |
Multi-factor authentication included as part of security measures. |
Custom fields Add and configure custom data fields to lead records. |
Custom fields can be defined by org admin in lead schema. | |
Branding customization White-labeling support for agency/distributor branding. |
Platform supports branding customization/white-labeling. | |
Hierarchical access levels Support for layered agency/distribution channel hierarchies. |
Support for multi-level organizations and channel hierarchies. | |
Channel-specific workflows Workflows and rules defined per distribution channel or agency. |
Workflows can be channel-specific, allowing unique logic/routing. | |
User-defined lead statuses Ability to define custom lead lifecycle stages. |
Custom lead status/lifecycle stages supported for pipeline management. | |
Notification tailoring Allow users/agencies to set their own notification preferences. |
Notification preferences can be tailored per user/org/team. | |
Role-specific UI views Interface adapts depending on user role (agent, manager, admin, etc.). |
Role-specific UIs for agents, managers, admins described. | |
Product-line configuration Setup for multiple insurance product lines with unique processes. |
Support for multiple product lines, each with custom workflows. | |
Dynamic form builder Administrators can create and adjust data collection forms. |
Dynamic form builder included for admin configuration. | |
Custom validation rules Add organization-specific data validation logic. |
Admins can configure organization-specific data validation. |
Concurrent user capacity Number of users that can be supported simultaneously. |
No information available | |
Uptime guarantee Service level agreement for system availability. |
No information available | |
Disaster recovery Robust business continuity and disaster recovery planning. |
Disaster recovery/continuity plans referenced as part of reliability statement. | |
Load handling Capability to handle surges in traffic or lead volumes. |
Scales with traffic surges and high lead volumes per testimonials/docs. | |
Performance monitoring Ongoing system health and usage monitoring. |
System health/performance monitoring for uptime, latency available. | |
Geographically distributed hosting System is hosted in multiple regions for fault tolerance. |
No information available | |
Service scalability Ability to seamlessly scale resources up or down based on usage. |
Cloud architecture supports seamless scaling of compute and storage. | |
Auto-backup frequency Frequency of automatic system backups. |
No information available | |
Failover capability Support for automatic failover in case of system component failures. |
Failover automation included as part of system uptime/disaster recovery. | |
API rate limit Number of API requests that can be processed per minute. |
No information available |
24/7 technical support Continuous support availability via multiple channels. |
24/7 technical support via multiple channels shown on support page. | |
Dedicated account manager Assigned account manager for personalized service. |
Dedicated account manager assigned for enterprise customers. | |
Onboarding assistance Help with setup, configuration, and user training. |
Onboarding, training, and configuration support provided. | |
User documentation Comprehensive manuals, guides, and FAQs. |
Comprehensive user documentation and FAQ/knowledge base available. | |
Community/knowledge base Online forums or resources for peer support. |
Online community and support knowledge base available via support portal. | |
Implementation services Professional services for complex integrations/rollouts. |
Implementation (integration, rollout) services available for complex customers. | |
Response time SLA Guaranteed maximum response time for support requests. |
No information available | |
Training resources Online training, video tutorials, and in-person sessions. |
Online and in-person training resources: video tutorials, documentation, webinars. | |
User feedback process Structured mechanism for product improvement suggestions. |
Structured feedback loops (feature suggestions, product roadmap polling). | |
Regular product updates Ongoing feature releases and bug fixes. |
Regular updates and enhancements noted in announcements/releases page. |
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